Date: 2024
Location: Dubai, UAE

The 2024 Middle East Coatings Show was held in Dubai. Although the first day of the event was affected by rare heavy rainfall, resulting in fewer visitors to the venue, it did not dampen the enthusiasm of Middle Eastern customers for glow-in-the-dark coatings and pigments. During the exhibition, JOLIN CORPORATION showcased more glow-in-the-dark products for customers to view, with particular interest in the glow-in-the-dark road marking paint.

Exhibition Highlights:

• Glow-in-the-Dark Product Display: We showcased a wide range of glow-in-the-dark products, especially glow-in-the-dark road marking paint, which generated significant interest from visitors. The high brightness and long-lasting glow of the road markings, particularly in nighttime and low-light environments, were a key focus of many discussions and inquiries.
• Customer Interactions: In addition to presenting new products, we had the opportunity to meet with many of our longstanding customers in Dubai. We discussed various possibilities for road surface coatings and decorative applications, with customers showing great interest in the potential uses of glow-in-the-dark coatings for urban and transportation projects.
• Glow Powder Applications in Safety and Consumer Goods: The exhibition highlighted two main areas of focus: glow powder in safety applications and glow powder in consumer goods. As awareness of glow-in-the-dark products continues to grow, glow powder is transitioning from safety applications to the consumer goods, fashion, and entertainment sectors, becoming a key component in many innovative products.

Larger Booth and Display Area:
This year, we secured a larger booth to display a wider range of glow-in-the-dark applications, including home decor, consumer goods, and industrial signage. This allowed us to enhance the interactive experience for attendees and attract more visitors interested in learning about our products.

The 2018 American Coatings Show provided an excellent platform for JOLIN CORPORATION to showcase our high-brightness glow pigments, particularly through the new darkroom demonstration that allowed customers to better experience the product’s actual effects. With the collaboration of our local partners, we were able to enhance our interactions with customers and offer more comprehensive support.