In the fashion trend, element design is rapidly becoming a hot trend. Whether it is clothing, shoes and hats, children’s toys, or household items, art jewelry, brands are looking for innovative ways to attract consumers’ attention. So, how can you make your logo really stand out? Let’s see how Nike does it!
In order to make the brand logo attract attention at night, Nike has gone through countless tests and finally chose a luminous powder，GlowUp® developed that has high brightness, fast light absorption, long afterglow, is sensitive to weak light, and has waterproof performance. This luminous powder is an innovative work of our team, and has achieved a comprehensive upgrade in performance:
● High brightness: self-developed formula, higher brightness
● Fast light absorption: only need a short time (even 1 second) of light can quickly absorb light
● Long afterglow: After being fully charged, it can maintain luminescence for a long time (6-10 hours)
● Sensitive to weak light (relative to strong light such as sunlight, UV light): It can also quickly absorb light in weak light environments (such as mobile phone lights or indoor LED lights).
● Waterproof: nice water resistance, can be used for water-based ink, and the luminous effect can remain stable after multiple washings

Nike’s R&D team mixed this high brightness luminous powder with water-based ink in precise proportions, and after repeated adjustments, ensured that the mixture achieved the best results in terms of stability and fluidity. Then, they used screen printing technology to evenly print the prepared luminous ink on the T-shirt.
In order to ensure the best luminous effect, after printing, the T-shirt is professionally dried to allow the glow in the dark ink to adhere more firmly to the fabric, which not only improves durability but also maximizes the luminous effect.
After passing several safety inspections and washing tests, the final product is a unique glow in the dark Logo T-shirt. During the day, it is white and fashionable; at night, it can glow by itself, exuding a vibrant visual effect. Whether it is a night run, a sports field, or a night party, this T-shirt can make the wearer the absolute focus in the crowd.

This luminous T-shirt is not only a piece of clothing, but also a fashion expression. The luminous design not only adds fun and brand recognition, but also meets consumers’ needs for personalization and uniqueness. In today’s trend of pursuing self-expression, such products will undoubtedly be loved by young people and fashionistas.

Behind the magical effect of luminous powder is a special physical phenomenon-photoluminescence. This is a new type of environmentally friendly and safe material. It absorbs the energy of light sources (such as natural light, LED light or ultraviolet light), stores it, and gradually releases it in the form of light in a dark environment. The luminous powder has the following main characteristics:

● Long luminous time: After absorbing full light, the luminous powder can glow continuously for 8-12 hours in a completely dark indoor environment.

● Adapt to a variety of light sources: Whether it is sunlight, indoor lighting or mobile phone lights, luminous powder can absorb and convert it into glow light effects.

● Multi-color selection: In addition to the common green luminous, the luminous effects of blue, yellow, orange and even pink can be achieved through formula adjustment to meet different design needs.

● Wide application: In addition to common paints and inks, luminous powder can also be mixed with plastics, glass, ceramics, silicone, rubber and other materials, and applied to tableware, shoes and hats, bags, home decorations, toys and other products, showing unlimited creative possibilities. At the same time, luminous materials are widely used in transportation hubs such as railway stations, subway stations, airports, as well as warehouses, buildings or buildings. Luminous signs are set at emergency exits, evacuation passages, fire equipment, etc., which can guide people to escape quickly in the dark when an emergency occurs.

● Environmental protection and safety: Luminous powder is composed of strontium aluminate and rare earth, and does not contain any toxic or radioactive substances. It has passed a number of international environmental protection and safety certifications and is a green and environmentally friendly material.

These characteristics of glow in the dark powder can not only give clothing and accessories a highly recognizable luminous effect, but also play a wide role in other industries. From fashion trends to industrial design, luminous powder has become an ideal choice for creative design and functional applications, injecting unique charm and unlimited possibilities into various products and brands.